Ranked 154th of 387 metropolitan areas in the United States, Peoria, IL counts 365,202 residents. Here is what the public data says about the households, the business base and what that means for advertising locally.
On income, Peoria, IL sits at $71,857 per household, 11 percent below the national figure. The median home value of $164,200 is 51 percent below the national figure. Together they say a good deal about the ticket sizes a local business can expect.
73.4% of occupied homes are owner-occupied, 8 points above the US share. Unemployment 4.8%, about the same as the US share. The median resident is 40.1 years old, 1.2 years above the national median. Bachelor's degree or higher: 31.8% of adults, 4 points below the US share.
Against the state as a whole, the median income is 14 percent lower than the Illinois figure, the median home value is 38 percent lower than the Illinois figure, and the number of businesses per resident is 13 percent thinner than the Illinois figure; see the Illinois page for the full figures.
County Business Patterns counts 8,084 employer establishments in Peoria, IL. That works out to 22.1 businesses per 1,000 residents, 12 percent below the national figure (the national rate is 25 per 1,000). Home-services contractors make up 451 of those establishments, 5.6% of the total, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Highway, street and bridge construction | 17 | 4.7 | 1.90× |
| Self-storage facilities | 22 | 6 | 1.23× |
| Roofing contractors | 24 | 6.6 | 0.97× |
| Concrete foundation and structure contractors | 29 | 7.9 | 1.28× |
| Other specialty trade contractors (paving, asphalt, fencing) | 33 | 9 | 0.80× |
| Child day care services | 55 | 15.1 | 0.69× |
| Beauty salons | 56 | 15.3 | 0.69× |
| Automobile dealers | 63 | 17.3 | 1.38× |
| Electrical contractors | 73 | 20 | 0.91× |
| Grocery and convenience retailers | 83 | 22.7 | 0.86× |
| Personal care services (all) | 95 | 26 | 0.61× |
| General automotive repair | 97 | 26.6 | 1.18× |
| Lessors of real estate (all) | 100 | 27.4 | 0.76× |
| Dentists | 116 | 31.8 | 0.88× |
| General freight trucking | 120 | 32.9 | 1.06× |
| Plumbing, heating and air-conditioning contractors | 130 | 35.6 | 1.21× |
| Legal services | 161 | 44.1 | 0.92× |
| Landscaping services | 162 | 44.4 | 1.42× |
| Physicians' offices | 179 | 49 | 0.85× |
| Restaurants and other eating places | 615 | 168.4 | 1.03× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Against the US mix, road and paving contractors, landscaping services, automobile dealers and concrete contractors are over-represented. The sharpest example is road and paving contractors: 17 establishments, 1.9 times the share seen nationally. Less common here than nationally: personal care services, child day care services, beauty salons and real estate lessors. Personal care services: 95 establishments, about 61% of the national share. In line with the country: roofing contractors, electrical contractors and dentists.
Three categories dominate by count: restaurants at 615, physicians' offices at 179 and landscaping services at 162. Adjusted for population, restaurants are the thickest on the ground (168.4 per 100,000), with physicians' offices and landscaping services next. The group picture: automotive businesses above the national pattern at 1.2 times, medical and dental practices below it at about the same as.
Advertisers in road and paving contractors, landscaping services and automobile dealers should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. With personal care services, child day care services and beauty salons in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. High homeownership (73.4%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market. Residents here are older than the US median (1.2 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone. Incomes 11 percent below the national figure mean value and clarity carry the message; offers should be plain and the path to a call short.
Matched to the data: the services most likely to earn their cost in Peoria, IL.
Listing management for the map results that most local searches start and end with.
Pages that answer the specific services-plus-place searches people in Peoria, IL use, built to be found.
A fast site with the services, the area served and a clear way to call or book.
Measurement that ties spend to phone calls and form fills.
Calls answered when the crew is on a job or the office is closed.
Campaigns on Google fenced to the service area and judged on booked work.
Peoria, IL has 365,202 residents (US Census Bureau ACS 2024 5-year estimate), ranking 154th of 387 metropolitan areas.
The median household income in Peoria, IL is $71,857 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 8,084 employer establishments in Peoria, IL (County Business Patterns 2023), or 22.1 businesses per 1,000 residents.
The median home value in Peoria, IL is $164,200, and 73.4% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), road and paving contractors, landscaping services and automobile dealers have more establishments per resident than the US average; personal care services, child day care services and beauty salons have fewer in Peoria, IL.
A quick review of where you show up today, then a plan for where you should.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.