Advertising services for Duluth, MN

Income, homes and households

The metropolitan statistical area is centered on Duluth, Minnesota.

Household income runs $71,769 here, which is 11 percent below the national figure. Owner-occupied homes carry a median value of $222,400, 33 percent below the national figure; the national comparison point is $332,700. Together they say a good deal about the ticket sizes a local business can expect.

Three quick reads on the people of Duluth, MN. The civilian labor force numbers 142,528 people with unemployment at 4.4%, about the same as the US share. Residents skew older than the national median: 41.5 years, 2.6 years above the national median. 72.3% of occupied homes are owner-occupied, 7 points above the US share. Education: 31.8% with a bachelor's or higher, 4 points below the US share.

Relative to Minnesota, household income in Duluth, MN is 19 percent lower than the Minnesota figure, home values are 32 percent lower than the Minnesota figure, and businesses per 1,000 residents are 6 percent thinner than the Minnesota figure.

Competition, counted

How crowded is the market overall? Duluth, MN has 7,066 employer establishments. That is 25.2 establishments per 1,000 people, in line with the national figure. 325 of them are home-services contractors, 4.6% of everything, about the same as the US share. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 437.

The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).

Where competition is thickest: road and paving contractors, concrete contractors, roofing contractors and general automotive repair all hold a larger share of the local base than they do nationally. Road and paving contractors stand out with 11 locations, 1.4 times what the national mix would predict. Where the base is lighter: self-storage operators, physicians' offices, legal services and grocery stores. Self-storage operators show the largest gap, 6 locations, about 38% of what the national mix would give. In line with the country: plumbing and HVAC contractors, specialty trade contractors and beauty salons.

Adjusted for population, restaurants are the thickest on the ground (155.6 per 100,000), with plumbing and HVAC contractors and real estate lessors next. In absolute numbers restaurants lead with 437, followed by plumbing and HVAC contractors at 100 and real estate lessors at 99. Sector view: automotive businesses index at about the same as the national share, legal services at about 55% of.

How to advertise in Duluth, MN

With road and paving contractors, concrete contractors and roofing contractors over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. Scarcity in self-storage operators, physicians' offices and legal services cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. Homeownership of 72.3% is above the national share; more of the households that search for home services are also the ones that decide and pay. An older-than-average market (median age 2.6 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising. Incomes 11 percent below the national figure mean value and clarity carry the message; offers should be plain and the path to a call short.