Minnesota: 5.74 million residents, 22nd of 51 US states (with the District of Columbia). Households, home values, education, business density, and which trades are already crowded, all from Census data.
The state contains 5 metro areas, from Minneapolis-St. Paul-Bloomington, MN-WI (3.71 million people) down to the smallest listed at the end of this page.
The median home value of $329,300 is in line with the national figure. On income, Minnesota sits at $89,062 per household, 10 percent above the national figure. Read together, they frame the buying power of the market.
Three quick reads on the people of Minnesota. A labor force of 3,119,042 carries an unemployment rate of 4.1%, 1 points below the US share. A four-year degree or more: 39.4%, 4 points above the US share. Minnesota has a median age of 38.8 (about the same as the national median). Ownership: 72.2% of households own their home, 7 points above the US share.
Compared with Minneapolis-St. Paul-Bloomington, MN-WI: income is 11 percent lower than the Minneapolis metro figure, home values are 12 percent lower than the Minneapolis metro figure, and business density is about the same as the Minneapolis metro figure.
The business base: 154,455 establishments with employees. That is 26.9 establishments per 1,000 people, 8 percent above the national figure. Of those, 8,187 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 5.3% share of the business base, about the same as the US share. The most numerous category on this page is restaurants at 8,869.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Other specialty trade contractors (paving, asphalt, fencing) | 1,347 | 23.5 | 1.71× |
| Highway, street and bridge construction | 268 | 4.7 | 1.57× |
| Concrete foundation and structure contractors | 563 | 9.8 | 1.31× |
| Roofing contractors | 530 | 9.2 | 1.12× |
| Landscaping services | 2,397 | 41.8 | 1.10× |
| General automotive repair | 1,730 | 30.1 | 1.10× |
| Electrical contractors | 1,534 | 26.7 | 1.00× |
| Beauty salons | 1,521 | 26.5 | 0.98× |
| General freight trucking | 2,127 | 37.1 | 0.98× |
| Child day care services | 1,473 | 25.7 | 0.97× |
| Personal care services (all) | 2,835 | 49.4 | 0.95× |
| Automobile dealers | 813 | 14.2 | 0.94× |
| Plumbing, heating and air-conditioning contractors | 1,816 | 31.6 | 0.88× |
| Restaurants and other eating places | 8,869 | 154.5 | 0.78× |
| Lessors of real estate (all) | 1,950 | 34 | 0.77× |
| Dentists | 1,884 | 32.8 | 0.75× |
| Legal services | 2,391 | 41.7 | 0.71× |
| Grocery and convenience retailers | 1,149 | 20 | 0.62× |
| Self-storage facilities | 176 | 3.1 | 0.51× |
| Physicians' offices | 1,653 | 28.8 | 0.41× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
Some trades are heavier here than in the country at large: specialty trade contractors, road and paving contractors and concrete contractors. Specialty trade contractors are the widest gap, 1,347 of them, 1.7 times the national share. On the other side, physicians' offices, self-storage operators, grocery stores and legal services are thin: fewer establishments per resident than the US pattern. Physicians' offices number just 1,653, about 41% of the US share, which is room for a well-run operator to be the obvious choice. Plumbing and HVAC contractors, roofing contractors and electrical contractors sit near their national proportions.
Adjusted for population, restaurants are the thickest on the ground (154.5 per 100,000), with personal care services and landscaping services next. In absolute numbers restaurants lead with 8,869, followed by personal care services at 2,835 and landscaping services at 2,397. Sector view: the home-services trades index at about the same as the national share, medical and dental practices at about half of.
Advertisers in specialty trade contractors, road and paving contractors and concrete contractors should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. Scarcity in physicians' offices, self-storage operators and grocery stores cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. Incomes 10 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit. At 72.2% owner-occupied, home-services demand comes straight from residents rather than through landlords. With a median age about the same as the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market.
Services for a business advertising in Minnesota, picked from the full list.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Ranking for the service-and-town searches without paying per click.
A fast site with the services, the area served and a clear way to call or book.
Measurement that ties spend to phone calls and form fills.
Calls answered when the crew is on a job or the office is closed.
Paid search that shows up when someone in Minnesota is ready to call, not just browsing.
A quick review of where you show up today, then a plan for where you should.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.