Laredo, TX has 269,294 residents and sits 186th among the 387 US metropolitan areas by population. Here is what the public data says about the households, the business base and what that means for advertising locally.
For housing, the median value is $189,900, 43 percent below the national figure. The median household in Laredo, TX earns $63,058 a year, 22 percent below the national figure (the US median is $80,734).
64.7% of occupied homes are owner-occupied, about the same as the US share. 21.4% of adults over 25 hold a bachelor's degree or higher, 14 points below the US share. The median age is 30, 8.9 years below the national median, so this is a younger market than the country as a whole. Unemployment 5.5%, about the same as the US share.
Against the state as a whole, the median income is 20 percent lower than the Texas figure, the median home value is 33 percent lower than the Texas figure, and the number of businesses per resident is about the same as the Texas figure; see the Texas page for the full figures.
The establishment count for Laredo, TX is 5,840. That works out to 21.7 businesses per 1,000 residents, 13 percent below the national figure (the national rate is 25 per 1,000). The home-services trades that most often advertise locally number 131 establishments, a 2.2% share, 3 points below the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Landscaping services | 15 | 5.6 | 0.18× |
| Concrete foundation and structure contractors | 4 | 1.5 | 0.25× |
| Dentists | 43 | 16 | 0.45× |
| Personal care services (all) | 53 | 19.7 | 0.47× |
| Roofing contractors | 9 | 3.3 | 0.50× |
| Grocery and convenience retailers | 35 | 13 | 0.50× |
| Electrical contractors | 31 | 11.5 | 0.53× |
| Beauty salons | 34 | 12.6 | 0.58× |
| Other specialty trade contractors (paving, asphalt, fencing) | 18 | 6.7 | 0.60× |
| Plumbing, heating and air-conditioning contractors | 54 | 20.1 | 0.70× |
| Legal services | 89 | 33 | 0.70× |
| Highway, street and bridge construction | 5 | 1.9 | 0.77× |
| General automotive repair | 52 | 19.3 | 0.88× |
| Physicians' offices | 136 | 50.5 | 0.89× |
| Restaurants and other eating places | 410 | 152.2 | 0.95× |
| Child day care services | 68 | 25.3 | 1.18× |
| Lessors of real estate (all) | 116 | 43.1 | 1.22× |
| Automobile dealers | 44 | 16.3 | 1.34× |
| Self-storage facilities | 23 | 8.5 | 1.77× |
| General freight trucking | 648 | 240.6 | 7.92× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Relative to the national mix, general freight trucking, self-storage operators, automobile dealers and real estate lessors take up an outsized slice of the Laredo, TX business base. General freight trucking lead at 648 establishments, 7.9 times the US share. Where the base is lighter: landscaping services, concrete contractors, dentists and personal care services. Landscaping services show the largest gap, 15 locations, about 18% of what the national mix would give. Neither crowded nor thin: general automotive repair, physicians' offices and restaurants.
Counted by establishments, the order is general freight trucking (648), restaurants (410), physicians' offices (136). Per resident the densest are general freight trucking at 240.6 per 100,000 people, then restaurants and physicians' offices. Sector view: trucking, storage, real estate and road construction index at 4 times the national share, the home-services trades at about half of.
general freight trucking, self-storage operators and automobile dealers face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. The thin categories, landscaping services, concrete contractors and dentists, are the cheapest place to build a name: fewer bidders, cheaper clicks, and searchers with fewer options. With household income 22 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. The population is younger than the national median (8.9 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
Matched to the data: the services most likely to earn their cost in Laredo, TX.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Site structure, pages and citations that earn organic placement in Laredo, TX.
A fast site with the services, the area served and a clear way to call or book.
Call and form tracking so every campaign is judged on leads, not clicks.
An answering service that books and qualifies rather than sending callers to voicemail.
Search advertising that pays for intent, not impressions.
Laredo, TX has 269,294 residents (US Census Bureau ACS 2024 5-year estimate), ranking 186th of 387 metropolitan areas.
The median household income in Laredo, TX is $63,058 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 5,840 employer establishments in Laredo, TX (County Business Patterns 2023), or 21.7 businesses per 1,000 residents.
The median home value in Laredo, TX is $189,900, and 64.7% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), general freight trucking, self-storage operators and automobile dealers have more establishments per resident than the US average; landscaping services, concrete contractors and dentists have fewer in Laredo, TX.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.