San Antonio, TX: 2.66 million residents, 24th of 387 US metropolitan areas. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
Officially the San Antonio-New Braunfels, TX metropolitan statistical area, it takes in San Antonio and New Braunfels.
Income in San Antonio, TX: a median of $76,213 per household against $80,734 nationally, so 6 percent below the national figure. Homes are valued at a median of $278,800 against $332,700 nationally, 16 percent below the national figure.
Age and education shape how people search and who answers the phone. Owners occupy 63.3% of homes, 2 points below the US share. Residents skew younger than the national median: 35.9 years, 3 years below the national median. Bachelor's degree or higher: 32.3% of adults, 3 points below the US share. The civilian labor force numbers 1,326,503 people with unemployment at 5.5%, about the same as the US share.
Compared with Texas: income is 3 percent lower than the Texas figure, home values are about the same as the Texas figure, and business density is 12 percent thinner than the Texas figure.
The establishment count for San Antonio, TX is 52,088. Density runs 19.6 businesses for every 1,000 residents, 22 percent below the national figure. Contractors in the home-services trades total 2,401, or 4.6% of the base, about the same as the US share.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Highway, street and bridge construction | 76 | 2.9 | 1.32× |
| Concrete foundation and structure contractors | 173 | 6.5 | 1.19× |
| Roofing contractors | 175 | 6.6 | 1.10× |
| Self-storage facilities | 243 | 9.1 | 2.10× |
| Other specialty trade contractors (paving, asphalt, fencing) | 269 | 10.1 | 1.01× |
| Automobile dealers | 350 | 13.1 | 1.19× |
| Child day care services | 422 | 15.8 | 0.82× |
| Landscaping services | 472 | 17.7 | 0.64× |
| Grocery and convenience retailers | 501 | 18.8 | 0.80× |
| General automotive repair | 503 | 18.9 | 0.95× |
| Electrical contractors | 526 | 19.8 | 1.01× |
| Beauty salons | 545 | 20.5 | 1.04× |
| General freight trucking | 602 | 22.6 | 0.82× |
| Plumbing, heating and air-conditioning contractors | 786 | 29.5 | 1.13× |
| Personal care services (all) | 970 | 36.4 | 0.97× |
| Dentists | 972 | 36.5 | 1.15× |
| Lessors of real estate (all) | 1,030 | 38.7 | 1.21× |
| Legal services | 1,274 | 47.8 | 1.13× |
| Physicians' offices | 2,069 | 77.7 | 1.52× |
| Restaurants and other eating places | 4,504 | 169.1 | 1.17× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Crowded categories in San Antonio, TX: self-storage operators, physicians' offices, road and paving contractors and real estate lessors. At the top of that list, self-storage operators number 243, 2.1 times the US share. Thinner than the national mix are landscaping services, grocery stores, child day care services and general freight trucking. Landscaping services are the clearest gap with 472 establishments, about 64% of the share they hold across the US. Plumbing and HVAC contractors, roofing contractors and electrical contractors sit near their national proportions.
Restaurants (4,504), physicians' offices (2,069) and legal services (1,274) are the biggest categories by establishment count. Scaled to residents, restaurants run 169.1 per 100,000, more than physicians' offices or legal services. Across the groups, medical and dental practices run 1.4 times the US share and the home-services trades about the same as.
For self-storage operators, physicians' offices and road and paving contractors, expect the Google Ads auction to be contested: more advertisers per search means higher cost per click and a real premium on ad relevance, landing-page quality and call tracking that proves which keywords produce jobs. The thin categories, landscaping services, grocery stores and child day care services, are the cheapest place to build a name: fewer bidders, cheaper clicks, and searchers with fewer options. A median age 3 years below the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search.
What YelloPost runs for businesses in a market shaped like San Antonio, TX.
Visibility inside AI answers, not just search results.
Paid search that shows up when someone in San Antonio, TX is ready to call, not just browsing.
Listing management for the map results that most local searches start and end with.
Site structure, pages and citations that earn organic placement in San Antonio, TX.
A website that loads fast, states the offer and gets the visitor to the phone.
Content for the site, planned around what people search.
San Antonio, TX has 2.66 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 24th of 387 metropolitan areas.
The median household income in San Antonio, TX is $76,213 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 52,088 employer establishments in San Antonio, TX (County Business Patterns 2023), or 19.6 businesses per 1,000 residents.
The median home value in San Antonio, TX is $278,800, and 63.3% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, physicians' offices and road and paving contractors have more establishments per resident than the US average; landscaping services, grocery stores and child day care services have fewer in San Antonio, TX.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.