By population Medford, OR is 213th of 387 US metropolitan areas, with 222,645 residents. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
The metropolitan statistical area is centered on Medford, Oregon.
Households here bring in a median of $73,999, 8 percent below the national figure. Owner-occupied homes carry a median value of $430,200, 29 percent above the national figure; the national comparison point is $332,700.
65.9% of occupied homes are owner-occupied, about the same as the US share. Among adults 25 and over, 31.7% have at least a bachelor's degree, 4 points below the US share. The median resident is 42.8 years old, 3.9 years above the national median. The civilian labor force numbers 105,885 people with unemployment at 5.4%, about the same as the US share.
One more comparison, this time with Oregon: median income 11 percent lower than the Oregon figure, median home value 10 percent lower than the Oregon figure, business density 3 percent denser than the Oregon figure.
Start with the count: 6,589 establishments with payroll. Density runs 29.6 businesses for every 1,000 residents, 18 percent above the national figure. Home-services contractors make up 375 of those establishments, 5.7% of the total, about the same as the US share. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 490.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Beauty salons | 29 | 13 | 0.44× |
| Personal care services (all) | 64 | 28.7 | 0.51× |
| Legal services | 89 | 40 | 0.62× |
| Child day care services | 48 | 21.6 | 0.74× |
| General freight trucking | 78 | 35 | 0.84× |
| General automotive repair | 59 | 26.5 | 0.88× |
| Physicians' offices | 158 | 71 | 0.92× |
| Electrical contractors | 62 | 27.8 | 0.94× |
| Dentists | 100 | 44.9 | 0.94× |
| Automobile dealers | 37 | 16.6 | 1.00× |
| Lessors of real estate (all) | 108 | 48.5 | 1.00× |
| Restaurants and other eating places | 490 | 220.1 | 1.01× |
| Plumbing, heating and air-conditioning contractors | 94 | 42.2 | 1.07× |
| Other specialty trade contractors (paving, asphalt, fencing) | 37 | 16.6 | 1.10× |
| Concrete foundation and structure contractors | 25 | 11.2 | 1.36× |
| Grocery and convenience retailers | 107 | 48.1 | 1.36× |
| Landscaping services | 128 | 57.5 | 1.38× |
| Roofing contractors | 29 | 13 | 1.44× |
| Highway, street and bridge construction | 12 | 5.4 | 1.65× |
| Self-storage facilities | 29 | 13 | 1.98× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
Some trades are heavier here than in the country at large: self-storage operators, road and paving contractors, roofing contractors and landscaping services. Self-storage operators are the clearest case: 29 establishments, 2 times the share they hold nationally. Less common here than nationally: beauty salons, personal care services, legal services and child day care services. Beauty salons: 29 establishments, about 44% of the national share. Plumbing and HVAC contractors, electrical contractors and specialty trade contractors track the US share closely.
Per resident the densest are restaurants at 220.1 per 100,000 people, then physicians' offices and landscaping services. Counted by establishments, the order is restaurants (490), physicians' offices (158), landscaping services (128). Across the groups, the home-services trades run 1.2 times the US share and legal services about 62% of.
Many competitors in self-storage operators, road and paving contractors and roofing contractors means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. In beauty salons, personal care services and legal services, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. Residents here are older than the US median (3.9 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.
Matched to the data: the services most likely to earn their cost in Medford, OR.
Follow-up sequences that turn past customers into repeat ones.
Search campaigns built around the searches people in Medford, OR actually type, with the geography fenced to where the work is.
Management of the Google listing that decides the map pack.
Pages that answer the specific services-plus-place searches people in Medford, OR use, built to be found.
A website that loads fast, states the offer and gets the visitor to the phone.
A site assistant that answers questions and captures the lead at any hour.
Medford, OR has 222,645 residents (US Census Bureau ACS 2024 5-year estimate), ranking 213th of 387 metropolitan areas.
The median household income in Medford, OR is $73,999 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 6,589 employer establishments in Medford, OR (County Business Patterns 2023), or 29.6 businesses per 1,000 residents.
The median home value in Medford, OR is $430,200, and 65.9% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, road and paving contractors and roofing contractors have more establishments per resident than the US average; beauty salons, personal care services and legal services have fewer in Medford, OR.
Tell us the trade and the area; we will show you what the competition looks like and what it takes to be found.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.