Home to 1.34 million people, Memphis, TN is the 44th-largest of the 387 US metropolitan areas. Households, home values, education, business density, and which trades are already crowded, all from Census data.
Household income runs $66,401 here, which is 18 percent below the national figure. The median home is worth $245,900, 26 percent below the national figure, which shapes what homeowners will spend on repairs and upgrades.
Homeownership stands at 60.5%, 5 points below the US share. The median resident is 36.8 years old, 2.1 years below the national median. Unemployment in the civilian labor force is 6.5%, 1 points above the US share. 31% of adults over 25 hold a bachelor's degree or higher, 5 points below the US share.
Set against the state as a whole (Tennessee), household income here is 5 percent lower than the Tennessee figure, the median home value is 14 percent lower than the Tennessee figure, and the business base per resident is 8 percent thinner than the Tennessee figure.
County Business Patterns counts 26,131 employer establishments in Memphis, TN. Per 1,000 people that is 19.5, 22 percent below the national figure. The busiest category listed below is restaurants (2,229 establishments). The home-services slice is 1,063 establishments, 4.1% of the base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Restaurants and other eating places | 2,229 | 166.1 | 1.15× |
| Physicians' offices | 713 | 53.1 | 1.05× |
| General freight trucking | 535 | 39.9 | 1.46× |
| Lessors of real estate (all) | 484 | 36.1 | 1.13× |
| Legal services | 454 | 33.8 | 0.80× |
| Personal care services (all) | 424 | 31.6 | 0.84× |
| Dentists | 394 | 29.4 | 0.93× |
| Grocery and convenience retailers | 359 | 26.8 | 1.15× |
| Plumbing, heating and air-conditioning contractors | 349 | 26 | 1.00× |
| Child day care services | 311 | 23.2 | 1.21× |
| Landscaping services | 296 | 22.1 | 0.80× |
| Electrical contractors | 218 | 16.2 | 0.84× |
| General automotive repair | 212 | 15.8 | 0.80× |
| Beauty salons | 202 | 15.1 | 0.77× |
| Automobile dealers | 158 | 11.8 | 1.07× |
| Self-storage facilities | 101 | 7.5 | 1.74× |
| Other specialty trade contractors (paving, asphalt, fencing) | 89 | 6.6 | 0.67× |
| Roofing contractors | 68 | 5.1 | 0.85× |
| Concrete foundation and structure contractors | 43 | 3.2 | 0.59× |
| Highway, street and bridge construction | 27 | 2 | 0.93× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
More common here than nationally: self-storage operators, general freight trucking, child day care services and restaurants. The sharpest example is self-storage operators: 101 establishments, 1.7 times the share seen nationally. Where the base is lighter: concrete contractors, specialty trade contractors, beauty salons and landscaping services. With 43 locations, concrete contractors sit at about 59% of the national share. Plumbing and HVAC contractors, road and paving contractors and automobile dealers sit near their national proportions.
Restaurants (2,229), physicians' offices (713) and general freight trucking (535) are the biggest categories by establishment count. Per 100,000 residents: restaurants 166.1, followed by physicians' offices and general freight trucking. Taken as groups, the strongest relative to the US mix are trucking, storage, real estate and road construction (1.3 times the national share) and the weakest are legal services (about 80% of).
Many competitors in self-storage operators, general freight trucking and child day care services means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. In concrete contractors, specialty trade contractors and beauty salons, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. With ownership at 60.5%, renters are a bigger share than usual; home-services advertisers do well to court property managers as well as households. The population is younger than the national median (2.1 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search. With household income 18 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for.
The services that fit this market, given the numbers above. Each links to the full description.
Campaigns on Google fenced to the service area and judged on booked work.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Site structure, pages and citations that earn organic placement in Memphis, TN.
A site built to convert a local search into a phone call or a form.
Calls answered when the crew is on a job or the office is closed.
Review generation and monitoring across Google and the other places people check.
Memphis, TN has 1.34 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 44th of 387 metropolitan areas.
The median household income in Memphis, TN is $66,401 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 26,131 employer establishments in Memphis, TN (County Business Patterns 2023), or 19.5 businesses per 1,000 residents.
The median home value in Memphis, TN is $245,900, and 60.5% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, general freight trucking and child day care services have more establishments per resident than the US average; concrete contractors, specialty trade contractors and beauty salons have fewer in Memphis, TN.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.