With 181,719 residents, Jackson, TN ranks 243rd among the 387 metropolitan areas. This page lays out the income and housing picture and a trade-by-trade look at the competition.
The metropolitan statistical area is centered on Jackson, Tennessee.
Owner-occupied homes carry a median value of $185,300, 44 percent below the national figure; the national comparison point is $332,700. Income in Jackson, TN: a median of $61,177 per household against $80,734 nationally, so 24 percent below the national figure. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.
Owner-occupied housing 65.8%, about the same as the US share, which is the figure home-service advertisers should watch. Education: 23.7% with a bachelor's or higher, 12 points below the US share. Unemployment 5.9%, about the same as the US share. A younger-than-average population: median age 38.8, about the same as the national median.
Jackson, TN versus Tennessee: income 12 percent lower than the Tennessee figure, home values 35 percent lower than the Tennessee figure, business density 5 percent denser than the Tennessee figure.
Start with the count: 4,037 establishments with payroll. Per 1,000 people that is 22.2, 11 percent below the national figure. The most numerous category on this page is restaurants at 312. 214 of them are home-services contractors, 5.3% of everything, about the same as the US share.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Restaurants and other eating places | 312 | 171.7 | 1.04× |
| Physicians' offices | 101 | 55.6 | 0.96× |
| General freight trucking | 77 | 42.4 | 1.36× |
| Lessors of real estate (all) | 67 | 36.9 | 1.02× |
| Landscaping services | 64 | 35.2 | 1.12× |
| Plumbing, heating and air-conditioning contractors | 61 | 33.6 | 1.14× |
| Legal services | 61 | 33.6 | 0.70× |
| Dentists | 54 | 29.7 | 0.82× |
| Grocery and convenience retailers | 54 | 29.7 | 1.12× |
| Personal care services (all) | 43 | 23.7 | 0.55× |
| General automotive repair | 41 | 22.6 | 1.00× |
| Child day care services | 40 | 22 | 1.01× |
| Automobile dealers | 39 | 21.5 | 1.72× |
| Electrical contractors | 37 | 20.4 | 0.92× |
| Other specialty trade contractors (paving, asphalt, fencing) | 24 | 13.2 | 1.16× |
| Concrete foundation and structure contractors | 20 | 11 | 1.77× |
| Beauty salons | 18 | 9.9 | 0.44× |
| Self-storage facilities | 11 | 6.1 | 1.23× |
| Roofing contractors | 8 | 4.4 | 0.65× |
| Highway, street and bridge construction | 7 | 3.9 | 1.57× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Where competition is thickest: concrete contractors, automobile dealers, road and paving contractors and general freight trucking all hold a larger share of the local base than they do nationally. Concrete contractors are the clearest case: 20 establishments, 1.8 times the share they hold nationally. Fewer than the national pattern would suggest: beauty salons, personal care services, roofing contractors and legal services. Beauty salons are the clearest gap with 18 establishments, about 44% of the share they hold across the US. Plumbing and HVAC contractors, electrical contractors and landscaping services track the US share closely.
Restaurants (312), physicians' offices (101) and general freight trucking (77) are the biggest categories by establishment count. Scaled to residents, restaurants run 171.7 per 100,000, more than physicians' offices or general freight trucking. Sector view: automotive businesses index at 1.3 times the national share, legal services at about 70% of.
Advertisers in concrete contractors, automobile dealers and road and paving contractors should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. In beauty salons, personal care services and roofing contractors, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. With household income 24 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. A median age about the same as the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search.
The services that fit this market, given the numbers above. Each links to the full description.
Site structure, pages and citations that earn organic placement in Jackson, TN.
A fast site with the services, the area served and a clear way to call or book.
Visibility inside AI answers, not just search results.
Every Google review answered promptly in the business's own voice.
Search campaigns built around the searches people in Jackson, TN actually type, with the geography fenced to where the work is.
The map listing, kept accurate, photographed and posted to every week.
Jackson, TN has 181,719 residents (US Census Bureau ACS 2024 5-year estimate), ranking 243rd of 387 metropolitan areas.
The median household income in Jackson, TN is $61,177 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 4,037 employer establishments in Jackson, TN (County Business Patterns 2023), or 22.2 businesses per 1,000 residents.
The median home value in Jackson, TN is $185,300, and 65.8% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, automobile dealers and road and paving contractors have more establishments per resident than the US average; beauty salons, personal care services and roofing contractors have fewer in Jackson, TN.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.