223,674 people live in Monroe, LA, which places it 212th of the 387 metropolitan areas. Households, home values, education, business density, and which trades are already crowded, all from Census data.
This is the Monroe metropolitan area in Louisiana.
The median household in Monroe, LA earns $51,660 a year, 36 percent below the national figure (the US median is $80,734). The median home value of $170,300 is 49 percent below the national figure.
The median resident is 38 years old, 0.9 years below the national median. 64% of occupied homes are owner-occupied, 1 points below the US share. The civilian labor force numbers 100,503 people with unemployment at 6.9%, 2 points above the US share. The share of adults with a bachelor's or above is 24.6%, 11 points below the US share.
Against the state as a whole, the median income is 15 percent lower than the Louisiana figure, the median home value is 21 percent lower than the Louisiana figure, and the number of businesses per resident is 3 percent denser than the Louisiana figure; see the Louisiana page for the full figures.
5,399 businesses with employees operate in Monroe, LA. Per 1,000 people that is 24.1, 4 percent below the national figure. Home-services trades account for 262 of them (4.9% of all establishments, about the same as the US share).
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Restaurants and other eating places | 311 | 139 | 0.78× |
| Physicians' offices | 207 | 92.5 | 1.47× |
| Legal services | 164 | 73.3 | 1.40× |
| Lessors of real estate (all) | 149 | 66.6 | 1.69× |
| Dentists | 91 | 40.7 | 1.04× |
| Landscaping services | 76 | 34 | 1.00× |
| Plumbing, heating and air-conditioning contractors | 74 | 33.1 | 1.03× |
| Grocery and convenience retailers | 66 | 29.5 | 1.02× |
| General freight trucking | 56 | 25 | 0.74× |
| Electrical contractors | 55 | 24.6 | 1.02× |
| Child day care services | 54 | 24.1 | 1.02× |
| Personal care services (all) | 50 | 22.4 | 0.48× |
| General automotive repair | 39 | 17.4 | 0.71× |
| Automobile dealers | 31 | 13.9 | 1.02× |
| Other specialty trade contractors (paving, asphalt, fencing) | 30 | 13.4 | 1.09× |
| Roofing contractors | 15 | 6.7 | 0.91× |
| Self-storage facilities | 14 | 6.3 | 1.17× |
| Concrete foundation and structure contractors | 12 | 5.4 | 0.80× |
| Highway, street and bridge construction | 12 | 5.4 | 2.01× |
| Beauty salons | 10 | 4.5 | 0.18× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
More common here than nationally: road and paving contractors, real estate lessors, physicians' offices and legal services. Road and paving contractors lead at 12 establishments, 2 times the US share. By contrast beauty salons, personal care services, general automotive repair and general freight trucking are comparatively scarce in Monroe, LA. Beauty salons: 10 establishments, about 18% of the national share. In line with the country: plumbing and HVAC contractors, roofing contractors and electrical contractors.
Restaurants (311), physicians' offices (207) and legal services (164) are the biggest categories by establishment count. Per resident the densest are restaurants at 139 per 100,000 people, then physicians' offices and legal services. Across the groups, legal services run 1.4 times the US share and consumer services (restaurants, salons, child care, grocery) about 73% of.
With road and paving contractors, real estate lessors and physicians' offices over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. For beauty salons, personal care services and general automotive repair, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. With household income 36 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. A median age 0.9 years below the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search.
Where to start in Monroe, LA, based on the competition profile above.
Search campaigns built around the searches people in Monroe, LA actually type, with the geography fenced to where the work is.
Listing management for the map results that most local searches start and end with.
Site structure, pages and citations that earn organic placement in Monroe, LA.
A clean, fast site with one job: make the call happen.
Around-the-clock lead capture on the website.
Paid social that reaches people before they search.
Monroe, LA has 223,674 residents (US Census Bureau ACS 2024 5-year estimate), ranking 212th of 387 metropolitan areas.
The median household income in Monroe, LA is $51,660 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 5,399 employer establishments in Monroe, LA (County Business Patterns 2023), or 24.1 businesses per 1,000 residents.
The median home value in Monroe, LA is $170,300, and 64% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), road and paving contractors, real estate lessors and physicians' offices have more establishments per resident than the US average; beauty salons, personal care services and general automotive repair have fewer in Monroe, LA.
One conversation about your trade, your area and your goals; then a written plan.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.