Shreveport, LA has 386,819 residents and sits 142nd among the 387 US metropolitan areas by population. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Its principal cities are Shreveport and Bossier City.
The median household in Shreveport, LA earns $55,925 a year, 31 percent below the national figure (the US median is $80,734). Housing: a median home value of $191,600, 42 percent below the national figure.
The household mix in brief. Unemployment 7.6%, 2 points above the US share. 62.9% of occupied homes are owner-occupied, 2 points below the US share. Age first: the median is 38.6, about the same as the national median. A four-year degree or more: 26.1%, 10 points below the US share.
Compared with Louisiana: income is 8 percent lower than the Louisiana figure, home values are 12 percent lower than the Louisiana figure, and business density is about the same as the Louisiana figure.
County Business Patterns counts 9,193 employer establishments in Shreveport, LA. Relative to population, 23.8 per 1,000 residents, 5 percent below the national figure. Home-services trades account for 419 of them (4.6% of all establishments, about the same as the US share). The most numerous category on this page is restaurants at 659.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Self-storage facilities | 33 | 8.5 | 1.62× |
| Physicians' offices | 361 | 93.3 | 1.51× |
| Highway, street and bridge construction | 14 | 3.6 | 1.38× |
| Lessors of real estate (all) | 192 | 49.6 | 1.28× |
| Legal services | 250 | 64.6 | 1.26× |
| Plumbing, heating and air-conditioning contractors | 149 | 38.5 | 1.22× |
| Automobile dealers | 61 | 15.8 | 1.18× |
| Child day care services | 102 | 26.4 | 1.13× |
| Roofing contractors | 29 | 7.5 | 1.03× |
| Other specialty trade contractors (paving, asphalt, fencing) | 48 | 12.4 | 1.02× |
| Restaurants and other eating places | 659 | 170.4 | 0.97× |
| Dentists | 138 | 35.7 | 0.93× |
| Grocery and convenience retailers | 97 | 25.1 | 0.88× |
| Electrical contractors | 77 | 19.9 | 0.84× |
| Landscaping services | 102 | 26.4 | 0.79× |
| General freight trucking | 98 | 25.3 | 0.76× |
| Personal care services (all) | 125 | 32.3 | 0.71× |
| Beauty salons | 57 | 14.7 | 0.62× |
| Concrete foundation and structure contractors | 14 | 3.6 | 0.55× |
| General automotive repair | 47 | 12.2 | 0.50× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Relative to the national mix, self-storage operators, physicians' offices, road and paving contractors and real estate lessors take up an outsized slice of the Shreveport, LA business base. Self-storage operators lead at 33 establishments, 1.6 times the US share. Less common here than nationally: general automotive repair, concrete contractors, beauty salons and personal care services. General automotive repair are the thinnest at 47, about half of the national share. Roughly where the national mix would put them: roofing contractors, specialty trade contractors and dentists.
Counted by establishments, the order is restaurants (659), physicians' offices (361), legal services (250). On a per-capita basis restaurants come first at 170.4 per 100,000, ahead of physicians' offices and legal services. Across the groups, medical and dental practices run 1.3 times the US share and automotive businesses about 74% of.
Advertisers in self-storage operators, physicians' offices and road and paving contractors should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. In general automotive repair, concrete contractors and beauty salons, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. Incomes 31 percent below the national figure mean value and clarity carry the message; offers should be plain and the path to a call short. Younger residents (median age about the same as the national median) split their attention between search, social feeds and AI assistants, so the presence has to be in all three.
The services that fit this market, given the numbers above. Each links to the full description.
Calls answered when the crew is on a job or the office is closed.
Google search ads for the exact services and towns, tracked to the phone call.
Listing management for the map results that most local searches start and end with.
Organic visibility for the searches that do not need an ad to win.
Design and build of a site that turns local traffic into leads.
Call and form tracking so every campaign is judged on leads, not clicks.
Shreveport, LA has 386,819 residents (US Census Bureau ACS 2024 5-year estimate), ranking 142nd of 387 metropolitan areas.
The median household income in Shreveport, LA is $55,925 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 9,193 employer establishments in Shreveport, LA (County Business Patterns 2023), or 23.8 businesses per 1,000 residents.
The median home value in Shreveport, LA is $191,600, and 62.9% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, physicians' offices and road and paving contractors have more establishments per resident than the US average; general automotive repair, concrete contractors and beauty salons have fewer in Shreveport, LA.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.