Louisiana, by the numbers

Income, homes and households

The state contains 10 metro areas, from New Orleans-Metairie, LA (981,662 people) down to the smallest listed at the end of this page.

The median home is worth $216,500, 35 percent below the national figure, which shapes what homeowners will spend on repairs and upgrades. On income, Louisiana sits at $60,756 per household, 25 percent below the national figure. Read together, they frame the buying power of the market.

The civilian labor force numbers 2,148,164 people with unemployment at 6.3%, 1 points above the US share. Homeownership is 67.4% here, 2 points above the US share; that is the pool of people who hire roofers, plumbers and landscapers rather than calling a landlord. 27% of adults over 25 hold a bachelor's degree or higher, 9 points below the US share. The median resident is 38 years old, 0.9 years below the national median.

Set against its largest metro (New Orleans-Metairie, LA), household income here is 3 percent lower than the New Orleans metro figure, the median home value is 17 percent lower than the New Orleans metro figure, and the business base per resident is 8 percent thinner than the New Orleans metro figure.

Establishments by trade

County Business Patterns counts 108,561 employer establishments in Louisiana. Relative to population, 23.5 per 1,000 residents, 6 percent below the national figure. Of those, 4,688 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 4.3% share of the business base, about the same as the US share.

Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.

Against the US mix, legal services, road and paving contractors, self-storage operators and grocery stores are over-represented. The sharpest example is legal services: 3,628 establishments, 1.5 times the share seen nationally. Fewer than the national pattern would suggest: concrete contractors, general freight trucking, landscaping services and beauty salons. Concrete contractors show the largest gap, 169 locations, about 56% of what the national mix would give. Close to the national mix: plumbing and HVAC contractors, electrical contractors and specialty trade contractors.

Restaurants (8,018), legal services (3,628) and physicians' offices (3,156) are the biggest categories by establishment count. Scaled to residents, restaurants run 173.9 per 100,000, more than legal services or physicians' offices. By sector, legal services are the most over-represented at 1.5 times the US share; automotive businesses are the least, at about 79% of.

How to advertise in Louisiana

With legal services, road and paving contractors and self-storage operators over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. For concrete contractors, general freight trucking and landscaping services, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. Younger residents (median age 0.9 years below the national median) split their attention between search, social feeds and AI assistants, so the presence has to be in all three. Where income runs 25 percent below the national figure, financing and clear pricing belong in the ad itself, not on a later page.