A market of 837,469 residents, ranked 71st among the 387 metropolitan areas in the country. People, homes, work, and the shape of the local business landscape, drawn from public data.
Its principal cities are Oxnard, Thousand Oaks and Ventura.
For housing, the median value is $822,700, 147 percent above the national figure. Households here bring in a median of $109,797, 36 percent above the national figure.
Who lives here matters as much as how many. A four-year degree or more: 36.1%, about the same as the US share. Homeownership stands at 64.6%, about the same as the US share. Work: 431,630 in the labor force, 5.7% unemployed (about the same as the US share). Median age 39.6, 0.7 years above the national median.
Set against the state as a whole (California), household income here is 11 percent higher than the California figure, the median home value is 12 percent higher than the California figure, and the business base per resident is 5 percent denser than the California figure.
By the Census Bureau's count Oxnard, CA supports 22,992 employer establishments. Relative to population, 27.5 per 1,000 residents, 10 percent above the national figure. Home-services contractors make up 1,177 of those establishments, 5.1% of the total, about the same as the US share. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 1,555.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Restaurants and other eating places | 1,555 | 185.7 | 0.91× |
| Physicians' offices | 956 | 114.2 | 1.59× |
| Dentists | 486 | 58 | 1.30× |
| Legal services | 479 | 57.2 | 0.96× |
| Personal care services (all) | 378 | 45.1 | 0.86× |
| Lessors of real estate (all) | 358 | 42.7 | 0.95× |
| Plumbing, heating and air-conditioning contractors | 335 | 40 | 1.10× |
| Landscaping services | 309 | 36.9 | 0.95× |
| Electrical contractors | 270 | 32.2 | 1.18× |
| Grocery and convenience retailers | 244 | 29.1 | 0.89× |
| General automotive repair | 215 | 25.7 | 0.92× |
| Child day care services | 206 | 24.6 | 0.91× |
| General freight trucking | 173 | 20.7 | 0.54× |
| Beauty salons | 160 | 19.1 | 0.69× |
| Other specialty trade contractors (paving, asphalt, fencing) | 112 | 13.4 | 0.95× |
| Automobile dealers | 86 | 10.3 | 0.66× |
| Roofing contractors | 85 | 10.1 | 1.21× |
| Concrete foundation and structure contractors | 66 | 7.9 | 1.03× |
| Self-storage facilities | 50 | 6 | 0.98× |
| Highway, street and bridge construction | 18 | 2.1 | 0.71× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Oxnard, CA is dense with physicians' offices, dentists, roofing contractors and electrical contractors compared with the US pattern. Physicians' offices are the widest gap, 956 of them, 1.6 times the national share. On the other side, general freight trucking, automobile dealers, beauty salons and road and paving contractors are thin: fewer establishments per resident than the US pattern. General freight trucking are the widest shortfall at 173 establishments, about half of the US share. In line with the country: plumbing and HVAC contractors, concrete contractors and specialty trade contractors.
Three categories dominate by count: restaurants at 1,555, physicians' offices at 956 and dentists at 486. Per resident the densest are restaurants at 185.7 per 100,000 people, then physicians' offices and dentists. Taken as groups, the strongest relative to the US mix are medical and dental practices (1.5 times the national share) and the weakest are trucking, storage, real estate and road construction (about 77% of).
In the crowded trades (physicians' offices, dentists and roofing contractors) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. With general freight trucking, automobile dealers and beauty salons in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. Incomes 36 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit. An older-than-average market (median age 0.7 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising.
Where to start in Oxnard, CA, based on the competition profile above.
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Oxnard, CA has 837,469 residents (US Census Bureau ACS 2024 5-year estimate), ranking 71st of 387 metropolitan areas.
The median household income in Oxnard, CA is $109,797 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 22,992 employer establishments in Oxnard, CA (County Business Patterns 2023), or 27.5 businesses per 1,000 residents.
The median home value in Oxnard, CA is $822,700, and 64.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), physicians' offices, dentists and roofing contractors have more establishments per resident than the US average; general freight trucking, automobile dealers and beauty salons have fewer in Oxnard, CA.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.