Ranked 196th of 387 metropolitan areas in the United States, Prescott Valley, AZ counts 245,480 residents. Census figures on income, housing, education and the local business mix, and what they imply for a business advertising here.
Officially the Prescott Valley-Prescott, AZ metropolitan statistical area, it takes in Prescott Valley and Prescott.
Money first: median household income in the Prescott Valley metro is $69,613, 14 percent below the national figure. The median home value of $425,200 is 28 percent above the national figure.
The household mix in brief. Homeownership stands at 75.1%, 10 points above the US share. Work: 102,525 in the labor force, 4.3% unemployed (about the same as the US share). A older-than-average population: median age 55.1, 16.2 years above the national median. Education: 30.3% with a bachelor's or higher, 5 points below the US share.
Prescott Valley, AZ versus Arizona: income 13 percent lower than the Arizona figure, home values 8 percent higher than the Arizona figure, business density 21 percent denser than the Arizona figure.
The business base: 6,559 establishments with employees. That works out to 26.7 businesses per 1,000 residents, 7 percent above the national figure (the national rate is 25 per 1,000). 428 of them are home-services contractors, 6.5% of everything, 2 points above the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Roofing contractors | 40 | 16.3 | 2.00× |
| Concrete foundation and structure contractors | 30 | 12.2 | 1.64× |
| Plumbing, heating and air-conditioning contractors | 127 | 51.7 | 1.46× |
| Other specialty trade contractors (paving, asphalt, fencing) | 46 | 18.7 | 1.37× |
| Electrical contractors | 81 | 33 | 1.24× |
| Highway, street and bridge construction | 9 | 3.7 | 1.24× |
| General automotive repair | 77 | 31.4 | 1.16× |
| Landscaping services | 104 | 42.4 | 1.12× |
| Physicians' offices | 183 | 74.5 | 1.07× |
| Self-storage facilities | 15 | 6.1 | 1.03× |
| Dentists | 108 | 44 | 1.01× |
| Lessors of real estate (all) | 105 | 42.8 | 0.98× |
| Restaurants and other eating places | 451 | 183.7 | 0.93× |
| Automobile dealers | 30 | 12.2 | 0.81× |
| Beauty salons | 48 | 19.6 | 0.73× |
| Legal services | 101 | 41.1 | 0.71× |
| Personal care services (all) | 88 | 35.8 | 0.70× |
| Grocery and convenience retailers | 36 | 14.7 | 0.46× |
| General freight trucking | 31 | 12.6 | 0.34× |
| Child day care services | 21 | 8.6 | 0.33× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
The market over-indexes on roofing contractors, concrete contractors, plumbing and HVAC contractors and specialty trade contractors. Roofing contractors show it most, with 40 establishments, 2 times the share nationwide. The thin end of the table is child day care services, general freight trucking, grocery stores and personal care services. Child day care services are the clearest gap with 21 establishments, about 33% of the share they hold across the US. Neither crowded nor thin: landscaping services, dentists and physicians' offices.
On a per-capita basis restaurants come first at 183.7 per 100,000, ahead of physicians' offices and plumbing and HVAC contractors. Counted by establishments, the order is restaurants (451), physicians' offices (183), plumbing and HVAC contractors (127). The group picture: the home-services trades above the national pattern at 1.4 times, legal services below it at about 71% of.
With roofing contractors, concrete contractors and plumbing and HVAC contractors over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. For child day care services, general freight trucking and grocery stores, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. An older-than-average market (median age 16.2 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising. Incomes 14 percent below the national figure mean value and clarity carry the message; offers should be plain and the path to a call short. At 75.1% owner-occupied, home-services demand comes straight from residents rather than through landlords.
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Prescott Valley, AZ has 245,480 residents (US Census Bureau ACS 2024 5-year estimate), ranking 196th of 387 metropolitan areas.
The median household income in Prescott Valley, AZ is $69,613 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 6,559 employer establishments in Prescott Valley, AZ (County Business Patterns 2023), or 26.7 businesses per 1,000 residents.
The median home value in Prescott Valley, AZ is $425,200, and 75.1% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), roofing contractors, concrete contractors and plumbing and HVAC contractors have more establishments per resident than the US average; child day care services, general freight trucking and grocery stores have fewer in Prescott Valley, AZ.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.