A market of 196,431 residents, ranked 235th among the 387 metropolitan areas in the country. This page lays out the income and housing picture and a trade-by-trade look at the competition.
Income in St. George, UT: a median of $80,632 per household against $80,734 nationally, so in line with the national figure. The typical owner-occupied home is valued at $510,700, 54 percent above the national figure. Read together, they frame the buying power of the market.
Ownership: 71.6% of households own their home, 6 points above the US share. Work: 88,663 in the labor force, 3.6% unemployed (2 points below the US share). A four-year degree or more: 35.2%, about the same as the US share. Age first: the median is 39.1, about the same as the national median.
Relative to Utah, household income in St. George, UT is 15 percent lower than the Utah figure, home values are 4 percent higher than the Utah figure, and businesses per 1,000 residents are 30 percent denser than the Utah figure.
County Business Patterns counts 7,191 employer establishments in St. George, UT. Density runs 36.6 businesses for every 1,000 residents, 46 percent above the national figure. The home-services slice is 568 establishments, 7.9% of the base, 3 points above the US share. The single largest category in the table below is restaurants, with 363 locations.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Self-storage facilities | 13 | 6.6 | 0.81× |
| Highway, street and bridge construction | 14 | 7.1 | 1.76× |
| Child day care services | 20 | 10.2 | 0.28× |
| Roofing contractors | 27 | 13.7 | 1.23× |
| Grocery and convenience retailers | 29 | 14.8 | 0.34× |
| Automobile dealers | 34 | 17.3 | 0.84× |
| Beauty salons | 67 | 34.1 | 0.93× |
| Concrete foundation and structure contractors | 69 | 35.1 | 3.44× |
| Lessors of real estate (all) | 72 | 36.7 | 0.61× |
| Other specialty trade contractors (paving, asphalt, fencing) | 73 | 37.2 | 1.99× |
| General automotive repair | 73 | 37.2 | 1.00× |
| General freight trucking | 73 | 37.2 | 0.72× |
| Electrical contractors | 93 | 47.3 | 1.30× |
| Dentists | 114 | 58 | 0.98× |
| Personal care services (all) | 118 | 60.1 | 0.85× |
| Legal services | 119 | 60.6 | 0.76× |
| Plumbing, heating and air-conditioning contractors | 144 | 73.3 | 1.51× |
| Landscaping services | 162 | 82.5 | 1.60× |
| Physicians' offices | 198 | 100.8 | 1.06× |
| Restaurants and other eating places | 363 | 184.8 | 0.68× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
St. George, UT is dense with concrete contractors, specialty trade contractors, road and paving contractors and landscaping services compared with the US pattern. The sharpest example is concrete contractors: 69 establishments, 3.4 times the share seen nationally. Less common here than nationally: child day care services, grocery stores, real estate lessors and restaurants. With 20 locations, child day care services sit at about 28% of the national share. Neither crowded nor thin: general automotive repair, dentists and physicians' offices.
Per resident the densest are restaurants at 184.8 per 100,000 people, then physicians' offices and landscaping services. Counted by establishments, the order is restaurants (363), physicians' offices (198), landscaping services (162). Across the groups, the home-services trades run 1.6 times the US share and consumer services (restaurants, salons, child care, grocery) about 66% of.
In the crowded trades (concrete contractors, specialty trade contractors and road and paving contractors) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. For child day care services, grocery stores and real estate lessors the picture is the opposite. Fewer competing profiles means a complete listing, a fast site and a modest search budget can take a disproportionate share of the searches that exist. At 71.6% owner-occupied, home-services demand comes straight from residents rather than through landlords. With a median age about the same as the national median, the classic path of search, reviews and a phone call still carries most of the business.
A short list of services chosen for this market; the full range is on the services page.
A fast site with the services, the area served and a clear way to call or book.
An answering service that books and qualifies rather than sending callers to voicemail.
Pay-per-lead placements at the very top of results for eligible trades.
Search campaigns built around the searches people in St. George, UT actually type, with the geography fenced to where the work is.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Site structure, pages and citations that earn organic placement in St. George, UT.
St. George, UT has 196,431 residents (US Census Bureau ACS 2024 5-year estimate), ranking 235th of 387 metropolitan areas.
The median household income in St. George, UT is $80,632 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 7,191 employer establishments in St. George, UT (County Business Patterns 2023), or 36.6 businesses per 1,000 residents.
The median home value in St. George, UT is $510,700, and 71.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, specialty trade contractors and road and paving contractors have more establishments per resident than the US average; child day care services, grocery stores and real estate lessors have fewer in St. George, UT.
The audit is free and specific: your listing, your site, your tracking, and what to do first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.