With 246,989 residents, Daphne, AL ranks 194th among the 387 metropolitan areas. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Its principal cities are Daphne, Fairhope and Foley.
The typical household income is $78,775, in line with the national figure. The typical owner-occupied home is valued at $316,900, 5 percent below the national figure.
The household mix in brief. Among adults 25 and over, 33.7% have at least a bachelor's degree, 2 points below the US share. A older-than-average population: median age 43.9, 5 years above the national median. The unemployment rate stands at 3%, 2 points below the US share. Owner-occupied housing 77.6%, 12 points above the US share, which is the figure home-service advertisers should watch.
Set against the state as a whole (Alabama), household income here is 23 percent higher than the Alabama figure, the median home value is 51 percent higher than the Alabama figure, and the business base per resident is 25 percent denser than the Alabama figure.
By the Census Bureau's count Daphne, AL supports 6,409 employer establishments. That works out to 25.9 businesses per 1,000 residents, 4 percent above the national figure (the national rate is 25 per 1,000). The most numerous category on this page is restaurants at 531. Home-services contractors make up 391 of those establishments, 6.1% of the total, 1 points above the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Highway, street and bridge construction | 9 | 3.6 | 1.27× |
| Concrete foundation and structure contractors | 16 | 6.5 | 0.89× |
| Roofing contractors | 27 | 10.9 | 1.38× |
| Self-storage facilities | 27 | 10.9 | 1.90× |
| Other specialty trade contractors (paving, asphalt, fencing) | 30 | 12.1 | 0.92× |
| Automobile dealers | 38 | 15.4 | 1.05× |
| Child day care services | 41 | 16.6 | 0.65× |
| General freight trucking | 44 | 17.8 | 0.49× |
| Grocery and convenience retailers | 45 | 18.2 | 0.59× |
| General automotive repair | 48 | 19.4 | 0.74× |
| Beauty salons | 51 | 20.6 | 0.79× |
| Electrical contractors | 73 | 29.6 | 1.14× |
| Dentists | 95 | 38.5 | 0.91× |
| Lessors of real estate (all) | 97 | 39.3 | 0.93× |
| Personal care services (all) | 103 | 41.7 | 0.84× |
| Landscaping services | 119 | 48.2 | 1.32× |
| Plumbing, heating and air-conditioning contractors | 126 | 51 | 1.48× |
| Physicians' offices | 129 | 52.2 | 0.77× |
| Legal services | 134 | 54.3 | 0.97× |
| Restaurants and other eating places | 531 | 215 | 1.12× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
The market over-indexes on self-storage operators, plumbing and HVAC contractors, roofing contractors and landscaping services. Self-storage operators are the widest gap, 27 of them, 1.9 times the national share. Where the base is lighter: general freight trucking, grocery stores, child day care services and general automotive repair. General freight trucking number just 44, about half of the US share, which is room for a well-run operator to be the obvious choice. Close to the national mix: electrical contractors, concrete contractors and specialty trade contractors.
Scaled to residents, restaurants run 215 per 100,000, more than legal services or physicians' offices. By raw count the largest categories here are restaurants (531), legal services (134) and physicians' offices (129). Grouped, the home-services trades hold 1.3 times the share they hold nationally, while trucking, storage, real estate and road construction sit at about 82% of.
For self-storage operators, plumbing and HVAC contractors and roofing contractors, expect the Google Ads auction to be contested: more advertisers per search means higher cost per click and a real premium on ad relevance, landing-page quality and call tracking that proves which keywords produce jobs. The thin categories, general freight trucking, grocery stores and child day care services, are the cheapest place to build a name: fewer bidders, cheaper clicks, and searchers with fewer options. At 77.6% owner-occupied, home-services demand comes straight from residents rather than through landlords. A median age 5 years above the national median means a larger share of customers who still start with a Google search and read reviews before calling, so the search-plus-reviews stack earns its keep.
What YelloPost runs for businesses in a market shaped like Daphne, AL.
A fast site with the services, the area served and a clear way to call or book.
Around-the-clock lead capture on the website.
Email automation for the customer list.
Campaigns on Google fenced to the service area and judged on booked work.
The map listing, kept accurate, photographed and posted to every week.
Organic visibility for the searches that do not need an ad to win.
Daphne, AL has 246,989 residents (US Census Bureau ACS 2024 5-year estimate), ranking 194th of 387 metropolitan areas.
The median household income in Daphne, AL is $78,775 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 6,409 employer establishments in Daphne, AL (County Business Patterns 2023), or 25.9 businesses per 1,000 residents.
The median home value in Daphne, AL is $316,900, and 77.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, plumbing and HVAC contractors and roofing contractors have more establishments per resident than the US average; general freight trucking, grocery stores and child day care services have fewer in Daphne, AL.
One conversation about your trade, your area and your goals; then a written plan.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.