Ranked 229th of 387 metropolitan areas in the United States, Houma, LA counts 202,438 residents. This page lays out the income and housing picture and a trade-by-trade look at the competition.
Its principal cities are Houma, Bayou Cane and Thibodaux.
Home values tell their own story; here the median is $189,700, 43 percent below the national figure. A $64,038 median household income puts Houma, LA 21 percent below the national figure. Both figures matter for pricing and for which offers land.
Age and education shape how people search and who answers the phone. 19.9% of adults finished a four-year degree or more (16 points below the US share). Unemployment 4.4%, about the same as the US share. Owner-occupied housing 77.5%, 12 points above the US share, which is the figure home-service advertisers should watch. A younger-than-average population: median age 38.8, about the same as the national median.
Relative to Louisiana, household income in Houma, LA is 5 percent higher than the Louisiana figure, home values are 12 percent lower than the Louisiana figure, and businesses per 1,000 residents are 10 percent thinner than the Louisiana figure.
How crowded is the market overall? Houma, LA has 4,283 employer establishments. Relative to population, 21.2 per 1,000 residents, 15 percent below the national figure. The home-services trades that most often advertise locally number 200 establishments, a 4.7% share, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Restaurants and other eating places | 292 | 144.2 | 0.92× |
| Physicians' offices | 120 | 59.3 | 1.07× |
| Legal services | 100 | 49.4 | 1.08× |
| Plumbing, heating and air-conditioning contractors | 79 | 39 | 1.39× |
| Dentists | 65 | 32.1 | 0.94× |
| Lessors of real estate (all) | 62 | 30.6 | 0.89× |
| Grocery and convenience retailers | 48 | 23.7 | 0.94× |
| Electrical contractors | 47 | 23.2 | 1.10× |
| Landscaping services | 39 | 19.3 | 0.65× |
| General automotive repair | 37 | 18.3 | 0.85× |
| General freight trucking | 34 | 16.8 | 0.57× |
| Child day care services | 31 | 15.3 | 0.74× |
| Personal care services (all) | 29 | 14.3 | 0.35× |
| Other specialty trade contractors (paving, asphalt, fencing) | 24 | 11.9 | 1.10× |
| Automobile dealers | 24 | 11.9 | 1.00× |
| Beauty salons | 18 | 8.9 | 0.42× |
| Self-storage facilities | 9 | 4.4 | 0.95× |
| Concrete foundation and structure contractors | 6 | 3 | 0.50× |
| Roofing contractors | 5 | 2.5 | 0.38× |
| Highway, street and bridge construction | 3 | 1.5 | 0.63× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Where competition is thickest: plumbing and HVAC contractors all hold a larger share of the local base than they do nationally. Plumbing and hvac contractors lead at 79 establishments, 1.4 times the US share. The thin end of the table is personal care services, roofing contractors, beauty salons and concrete contractors. Personal care services are the thinnest at 29, about 35% of the national share. Close to the national mix: electrical contractors, specialty trade contractors and automobile dealers.
Adjusted for population, restaurants are the thickest on the ground (144.2 per 100,000), with physicians' offices and legal services next. Three categories dominate by count: restaurants at 292, physicians' offices at 120 and legal services at 100. Sector view: legal services index at about the same as the national share, trucking, storage, real estate and road construction at about 75% of.
In the crowded trades (plumbing and HVAC contractors) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. A business in personal care services, roofing contractors and beauty salons enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. With a median age about the same as the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market. Income 21 percent below the national figure puts price front and center; ads that state the offer plainly and make calling easy do best. Homeownership of 77.5% is above the national share; more of the households that search for home services are also the ones that decide and pay.
A short list of services chosen for this market; the full range is on the services page.
Campaigns on Google fenced to the service area and judged on booked work.
Management of the Google listing that decides the map pack.
Ranking for the service-and-town searches without paying per click.
A fast site with the services, the area served and a clear way to call or book.
Paid social that reaches people before they search.
Review generation and monitoring across Google and the other places people check.
Houma, LA has 202,438 residents (US Census Bureau ACS 2024 5-year estimate), ranking 229th of 387 metropolitan areas.
The median household income in Houma, LA is $64,038 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 4,283 employer establishments in Houma, LA (County Business Patterns 2023), or 21.2 businesses per 1,000 residents.
The median home value in Houma, LA is $189,700, and 77.5% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), plumbing and HVAC contractors has more establishments per resident than the US average; personal care services, roofing contractors and beauty salons have fewer in Houma, LA.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.