Killeen, TX: a market profile for local advertisers

The market's people

Officially the Killeen-Temple, TX metropolitan statistical area, it takes in Killeen and Temple.

Money first: median household income in the Killeen metro is $69,923, 13 percent below the national figure. The median home is worth $234,500, 30 percent below the national figure, which shapes what homeowners will spend on repairs and upgrades. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.

The household mix in brief. The median resident is 32.8 years old, 6.1 years below the national median. Homeownership stands at 57.9%, 7 points below the US share. A labor force of 207,354 carries an unemployment rate of 6.7%, 2 points above the US share. 25.6% of adults finished a four-year degree or more (10 points below the US share).

How does that compare with the state as a whole? Income in Killeen, TX is 11 percent lower than the Texas figure, the median home value is 17 percent lower than the Texas figure, and business density is 34 percent thinner than the Texas figure; the full numbers are on the Texas page.

The local business base

Start with the count: 7,200 establishments with payroll. Set against the population that is 14.6 per 1,000 residents, 42 percent below the national figure, against 25 nationally. The home-services trades that most often advertise locally number 395 establishments, a 5.5% share, about the same as the US share. The busiest category listed below is restaurants (733 establishments).

Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.

Crowded categories in Killeen, TX: concrete contractors, child day care services, road and paving contractors and general automotive repair. Concrete contractors lead at 39 establishments, 1.9 times the US share. By contrast legal services, physicians' offices and landscaping services are comparatively scarce in Killeen, TX. Legal services are the clearest gap with 83 establishments, about half of the share they hold across the US. Roughly where the national mix would put them: electrical contractors, specialty trade contractors and dentists.

The most numerous of the listed trades: restaurants with 733 establishments, then personal care services (168) and plumbing and HVAC contractors (134). Per resident the densest are restaurants at 148.3 per 100,000 people, then personal care services and plumbing and HVAC contractors. Taken as groups, the strongest relative to the US mix are automotive businesses (1.5 times the national share) and the weakest are legal services (about half of).

Implications for a local business

concrete contractors, child day care services and road and paving contractors face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. For legal services, physicians' offices and landscaping services, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. A 57.9% ownership rate, under the national share, shifts part of the home-services market to landlords and management companies. With a median age 6.1 years below the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market. Income 13 percent below the national figure puts price front and center; ads that state the offer plainly and make calling easy do best.