By population Austin, TX is 27th of 387 US metropolitan areas, with 2.43 million residents. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Its principal cities are Austin, Round Rock and San Marcos.
Household income runs $100,431 here, which is 24 percent above the national figure. The median home value of $465,000 is 40 percent above the national figure. Read together, they frame the buying power of the market.
The household mix in brief. Education: 50.9% with a bachelor's or higher, 15 points above the US share. 58.3% of homes are lived in by their owners, 7 points below the US share. The civilian labor force numbers 1,393,054 people with unemployment at 4.3%, about the same as the US share. The median age is 36, 2.9 years below the national median, so this is a younger market than the country as a whole.
Against the state as a whole, the median income is 28 percent higher than the Texas figure, the median home value is 64 percent higher than the Texas figure, and the number of businesses per resident is 23 percent denser than the Texas figure; see the Texas page for the full figures.
The business base: 66,280 establishments with employees. That is 27.3 establishments per 1,000 people, 9 percent above the national figure. Contractors in the home-services trades total 2,911, or 4.4% of the base, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Self-storage facilities | 222 | 9.1 | 1.51× |
| Roofing contractors | 252 | 10.4 | 1.25× |
| Personal care services (all) | 1,491 | 61.4 | 1.17× |
| Legal services | 1,640 | 67.6 | 1.14× |
| Beauty salons | 757 | 31.2 | 1.13× |
| Lessors of real estate (all) | 1,220 | 50.3 | 1.13× |
| Concrete foundation and structure contractors | 207 | 8.5 | 1.12× |
| Physicians' offices | 1,844 | 76 | 1.07× |
| Other specialty trade contractors (paving, asphalt, fencing) | 333 | 13.7 | 0.98× |
| Dentists | 1,051 | 43.3 | 0.98× |
| Electrical contractors | 642 | 26.5 | 0.97× |
| Plumbing, heating and air-conditioning contractors | 825 | 34 | 0.94× |
| Highway, street and bridge construction | 68 | 2.8 | 0.93× |
| Restaurants and other eating places | 4,417 | 182 | 0.90× |
| Child day care services | 542 | 22.3 | 0.83× |
| General automotive repair | 507 | 20.9 | 0.75× |
| Landscaping services | 652 | 26.9 | 0.70× |
| Grocery and convenience retailers | 543 | 22.4 | 0.69× |
| Automobile dealers | 252 | 10.4 | 0.68× |
| General freight trucking | 408 | 16.8 | 0.44× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Some trades are heavier here than in the country at large: self-storage operators, roofing contractors and personal care services. Self-storage operators stand out with 222 locations, 1.5 times what the national mix would predict. By contrast general freight trucking, automobile dealers, grocery stores and landscaping services are comparatively scarce in Austin, TX. General freight trucking show the largest gap, 408 locations, about 44% of what the national mix would give. Plumbing and HVAC contractors, electrical contractors and concrete contractors track the US share closely.
In absolute numbers restaurants lead with 4,417, followed by physicians' offices at 1,844 and legal services at 1,640. On a per-capita basis restaurants come first at 182 per 100,000, ahead of physicians' offices and legal services. Sector view: legal services index at about the same as the national share, automotive businesses at about 73% of.
self-storage operators, roofing contractors and personal care services face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. For general freight trucking, automobile dealers and grocery stores, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. A median age 2.9 years below the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search. With income 24 percent above the national figure, the message can lead on quality, warranty and speed rather than the lowest price. A 58.3% ownership rate, under the national share, shifts part of the home-services market to landlords and management companies.
Services for a business advertising in Austin, TX, picked from the full list.
Search optimization aimed at the local queries that produce calls.
A fast site with the services, the area served and a clear way to call or book.
Around-the-clock lead capture on the website.
Paid social that reaches people before they search.
Search advertising that pays for intent, not impressions.
The map listing, kept accurate, photographed and posted to every week.
Austin, TX has 2.43 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 27th of 387 metropolitan areas.
The median household income in Austin, TX is $100,431 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 66,280 employer establishments in Austin, TX (County Business Patterns 2023), or 27.3 businesses per 1,000 residents.
The median home value in Austin, TX is $465,000, and 58.3% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, roofing contractors and personal care services have more establishments per resident than the US average; general freight trucking, automobile dealers and grocery stores have fewer in Austin, TX.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.