Ranked 167th of 387 metropolitan areas in the United States, Kingsport, TN counts 310,842 residents. Households, home values, education, business density, and which trades are already crowded, all from Census data.
Its principal cities are Kingsport and Bristol; the metro crosses into Virginia.
On income, Kingsport, TN sits at $57,792 per household, 28 percent below the national figure. The median home value of $198,400 is 40 percent below the national figure. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.
74.1% of occupied homes are owner-occupied, 9 points above the US share. 23.9% of adults finished a four-year degree or more (12 points below the US share). A older-than-average population: median age 45.7, 6.8 years above the national median. The civilian labor force numbers 139,747 people with unemployment at 5.2%, about the same as the US share.
One more comparison, this time with Tennessee: median income 17 percent lower than the Tennessee figure, median home value 31 percent lower than the Tennessee figure, business density 8 percent thinner than the Tennessee figure.
The establishment count for Kingsport, TN is 6,020. Density runs 19.4 businesses for every 1,000 residents, 22 percent below the national figure. The busiest category listed below is restaurants (521 establishments). The home-services slice is 263 establishments, 4.4% of the base, about the same as the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Highway, street and bridge construction | 7 | 2.3 | 1.05× |
| Concrete foundation and structure contractors | 9 | 2.9 | 0.54× |
| Self-storage facilities | 15 | 4.8 | 1.12× |
| Roofing contractors | 21 | 6.8 | 1.14× |
| Other specialty trade contractors (paving, asphalt, fencing) | 32 | 10.3 | 1.04× |
| Beauty salons | 34 | 10.9 | 0.56× |
| Child day care services | 39 | 12.5 | 0.66× |
| Electrical contractors | 55 | 17.7 | 0.92× |
| Plumbing, heating and air-conditioning contractors | 63 | 20.3 | 0.79× |
| General automotive repair | 66 | 21.2 | 1.08× |
| Grocery and convenience retailers | 69 | 22.2 | 0.96× |
| Automobile dealers | 71 | 22.8 | 2.10× |
| Personal care services (all) | 72 | 23.2 | 0.62× |
| General freight trucking | 74 | 23.8 | 0.88× |
| Landscaping services | 83 | 26.7 | 0.98× |
| Dentists | 84 | 27 | 0.86× |
| Lessors of real estate (all) | 99 | 31.8 | 1.01× |
| Legal services | 125 | 40.2 | 0.96× |
| Physicians' offices | 246 | 79.1 | 1.57× |
| Restaurants and other eating places | 521 | 167.6 | 1.17× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
More common here than nationally: automobile dealers, physicians' offices and restaurants. Automobile dealers stand out with 71 locations, 2.1 times what the national mix would predict. Under-represented categories: concrete contractors, beauty salons, personal care services and child day care services. Concrete contractors are the clearest gap with 9 establishments, about half of the share they hold across the US. Neither crowded nor thin: roofing contractors, electrical contractors and specialty trade contractors.
Counted by establishments, the order is restaurants (521), physicians' offices (246), legal services (125). Relative to population the leaders are restaurants (167.6 per 100,000 residents), physicians' offices and legal services. The group picture: automotive businesses above the national pattern at 1.4 times, the home-services trades below it at about the same as.
In the crowded trades (automobile dealers, physicians' offices and restaurants) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. Thin categories such as concrete contractors, beauty salons and personal care services are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. With household income 28 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. An older-than-average market (median age 6.8 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising. Homeownership of 74.1% is above the national share; more of the households that search for home services are also the ones that decide and pay.
Matched to the data: the services most likely to earn their cost in Kingsport, TN.
Organic visibility for the searches that do not need an ad to win.
A site built to convert a local search into a phone call or a form.
Display and retargeting across the sites people in Kingsport, TN read.
Measurement that ties spend to phone calls and form fills.
Search advertising that pays for intent, not impressions.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Kingsport, TN has 310,842 residents (US Census Bureau ACS 2024 5-year estimate), ranking 167th of 387 metropolitan areas.
The median household income in Kingsport, TN is $57,792 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 6,020 employer establishments in Kingsport, TN (County Business Patterns 2023), or 19.4 businesses per 1,000 residents.
The median home value in Kingsport, TN is $198,400, and 74.1% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), automobile dealers, physicians' offices and restaurants have more establishments per resident than the US average; concrete contractors, beauty salons and personal care services have fewer in Kingsport, TN.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.