Ranked 173rd of 387 metropolitan areas in the United States, Longview, TX counts 291,044 residents. A count of the local trades and a read on where advertising is contested and where it is open.
Home values tell their own story; here the median is $184,400, 45 percent below the national figure. Households here bring in a median of $66,647, 17 percent below the national figure.
Who lives here matters as much as how many. A younger-than-average population: median age 38.1, 0.8 years below the national median. Ownership: 70.4% of households own their home, 5 points above the US share. Education: 21.1% with a bachelor's or higher, 15 points below the US share. Unemployment in the civilian labor force is 4.5%, about the same as the US share.
Longview, TX versus Texas: income 15 percent lower than the Texas figure, home values 35 percent lower than the Texas figure, business density 6 percent denser than the Texas figure.
By the Census Bureau's count Longview, TX supports 6,852 employer establishments. Per 1,000 people that is 23.5, 6 percent below the national figure. Of those, 328 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 4.8% share of the business base, about the same as the US share. The busiest category listed below is restaurants (480 establishments).
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Highway, street and bridge construction | 16 | 5.5 | 2.11× |
| Automobile dealers | 63 | 21.6 | 1.63× |
| Roofing contractors | 30 | 10.3 | 1.43× |
| Concrete foundation and structure contractors | 24 | 8.2 | 1.25× |
| Legal services | 169 | 58.1 | 1.14× |
| Other specialty trade contractors (paving, asphalt, fencing) | 39 | 13.4 | 1.11× |
| Plumbing, heating and air-conditioning contractors | 94 | 32.3 | 1.03× |
| General freight trucking | 98 | 33.7 | 1.02× |
| Electrical contractors | 69 | 23.7 | 1.01× |
| Restaurants and other eating places | 480 | 164.9 | 0.95× |
| Dentists | 102 | 35 | 0.92× |
| General automotive repair | 61 | 21 | 0.88× |
| Child day care services | 58 | 19.9 | 0.86× |
| Grocery and convenience retailers | 70 | 24.1 | 0.85× |
| Self-storage facilities | 13 | 4.5 | 0.85× |
| Physicians' offices | 147 | 50.5 | 0.82× |
| Landscaping services | 72 | 24.7 | 0.74× |
| Lessors of real estate (all) | 83 | 28.5 | 0.74× |
| Personal care services (all) | 61 | 21 | 0.46× |
| Beauty salons | 30 | 10.3 | 0.43× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Where competition is thickest: road and paving contractors, automobile dealers, roofing contractors and concrete contractors all hold a larger share of the local base than they do nationally. Road and paving contractors are the widest gap, 16 of them, 2.1 times the national share. The thin end of the table is beauty salons, personal care services, landscaping services and real estate lessors. With 30 locations, beauty salons sit at about 43% of the national share. Close to the national mix: plumbing and HVAC contractors, electrical contractors and specialty trade contractors.
Per resident the densest are restaurants at 164.9 per 100,000 people, then legal services and physicians' offices. Counted by establishments, the order is restaurants (480), legal services (169), physicians' offices (147). Taken as groups, the strongest relative to the US mix are automotive businesses (1.1 times the national share) and the weakest are consumer services (restaurants, salons, child care, grocery) (about 82% of).
When road and paving contractors, automobile dealers and roofing contractors are this common, customers compare. That makes the review profile and the speed of the first reply the deciding factors, and it makes conversion tracking essential so budget flows to the searches that turn into booked work. The thin categories, beauty salons, personal care services and landscaping services, are the cheapest place to build a name: fewer bidders, cheaper clicks, and searchers with fewer options. Where income runs 17 percent below the national figure, financing and clear pricing belong in the ad itself, not on a later page. A median age 0.8 years below the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search. Homeownership of 70.4% is above the national share; more of the households that search for home services are also the ones that decide and pay.
The services that fit this market, given the numbers above. Each links to the full description.
Search campaigns built around the searches people in Longview, TX actually type, with the geography fenced to where the work is.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Search optimization aimed at the local queries that produce calls.
A fast site with the services, the area served and a clear way to call or book.
Paid social that reaches people before they search.
A steady flow of new reviews and a reply on every one of them.
Longview, TX has 291,044 residents (US Census Bureau ACS 2024 5-year estimate), ranking 173rd of 387 metropolitan areas.
The median household income in Longview, TX is $66,647 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 6,852 employer establishments in Longview, TX (County Business Patterns 2023), or 23.5 businesses per 1,000 residents.
The median home value in Longview, TX is $184,400, and 70.4% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), road and paving contractors, automobile dealers and roofing contractors have more establishments per resident than the US average; beauty salons, personal care services and landscaping services have fewer in Longview, TX.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.